“One Huge Track” Noisey
“Abz’s ability to rhyme and sing over any beat makes it tricky to confine the teen within the constricts of genre…. Whether drill or dancehall, Afrobeats or R&B, Abra’s ability to augment his experiences of being young, black and British are almost unsurpassed.” i-D
“The most hotly tipped artist in the UK rap scene” Clash
11th October 2017, London, UK: Acclaimed rapper, singer and producer Abra Cadabra shares the music video for new track Lemme At Em.
Directed by James Barber (Skepta, Fekky, A$AP Rocky) and shot in London, the video for Lemme At Em boasts appearances from featured artists on the track, Burna Boy and Jelani Blackman.
Produced by FRED, (Charlie XCX, M.O, Stefflon Don), Lemme At Em features Burna Boy and Jelani Blackman and has been receiving heavy rotation from Radio 1 and Radio1Xtra. It follows a slew of notable releases and collaborations from Abra Cadabra including Stay (with Danzey), Dun Talkin (with Kojo Funds), The Roads (with Kush), Pick Up the Phone Remix (with Belly Squad), Envy Us (with Stef Lon.don) and My Hood featuring Sneakbo.
20 year old Tottenham based Abra Cadabra, (who has been described as ‘Giggs meets Drake’), first started making waves with his ‘Blackbox’ freestyle. He broke through with the Mobo Award winning Robbery, which has notched up over 10 million YT views and saw him join forces with Rap stalwarts, Krept & Konan, for the remix.
2017 has already seen Abra Cadabra enlisted by Adidas to be the face of their nationwide JD Sports in-store campaign with fellow North Londoner and Tottenham and England footballer, Dele Alli, and perform at a number of festivals, including Meltdown, Glastonbury, Wireless and Reading & Leeds.30 views